Most people think getting clients is the hard part—but it’s not. The real challenge is finding clients who feel right. The ones who light you up, who share your values, and who make your work feel like a joy, not a job. The truth? The clients you want, want you. But they can’t choose you if they don’t see you. That’s where aligned branding comes in—when your brand reflects your soul, your dream clients can finally recognize you as the one they’ve been searching for.

We've all heard the story - one so convincing, so deeply woven into our lives that we never questioned it.

I used to believe purpose was something to discover, a hidden treasure waiting beneath the layers of my existence, promising that once found, I'd finally feel whole, complete, and at peace.

But what if we've been looking in the wrong place all along?

What if purpose was never meant to be found? What if it's something we bring with us?

Here's what I've learned: you don't find purpose, you are purpose.

You carry it into every room, every conversation, every fleeting moment. Two people can occupy identical positions - same desk, same title, same daily routine - yet live entirely different lives. Because purpose isn't defined by what you do; it lives in the energy you bring.

The pandemic forced us to stop. It shut down the endless rat race we were on, and our nervous systems were confused without that constant drive. But in this pause, something magical happened: we recentered. We spent quality time with family, rediscovered old hobbies or found new ones, cooked from scratch, and listened to music - really listened. Some even started creating it. Covid didn't just change us; it made us present in a way we hadn't been in years.